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Why choose us?

We are insurance savvy. We are results driven, measurable and accountable. You deal with the senior people. We have a fixed, transparent costing structure. We don’t have stodgy, expensive overheads that have to be paid for whether or not you have need of them. Instead we put together the most appropriate partnership team for the particular task in hand.

What services can we provide?

We can handle any task, however complex, from start to finish.

Our portfolio includes:

  • Artwork Production
  • Print Management & Buying
  • New Media & Web Development
  • Press & Public Relations
  • Photography & Retouching
  • Branding & Corporate Identity
  • Direct Marketing
  • Customer Relationship Management

All with a consistent, integrated mindset.

What else have we done?

Our insurance communication skills have obviously been formed and honed by the work we have done in the sector. But other experience has also had an impact on the process. Over the years we’ve gleaned a huge amount of experience from a variety of other sectors.

What's our insurance pedigree?

Collectively we have many years executive experience in the Insurance market, for both client and agency perspectives.

We’ve built commercial brokers, grown direct writers, created and revitalised brands, generated high volumes of cost effective enquiries, managed multi-million £ budgets, developed new products and handled affinity relationships.

Success stories include:

  • Norwich Union, now Aviva
  • Swinton
  • Hill House Hammond
  • Frizzell, now LV
  • AAIS

How do we do it?

We use an application of common sense, smart working and sound understanding. Using the very best people to create and implement intelligent, consistent, engaging communications that add real value to your business, within the budget available.

What do we do?

We tailor communications programmes soundly based on

  • understanding the psychology;
  • the actions;
  • and the issues. 

We influence everyone involved:

  • your potentials,
  • your customers,
  • your sales force,
  • your intermediaries.

And our skills cover a broad spectrum, from brand identity to customer recruitment and retention, for both Personal Lines and Commercial Insurance.

What do we think?

  • Insurance is complex.
  • Products are many and varied.
  • Customers display low understanding and interest.
  • Distribution is complex and shifting. 
  • The sector lacks differentiation, particularly in broking.  Margins are tightening.

Critically, we know insurance markets inside out. We understand the drivers and the implications.

Who are we?

The White Partnership brings together the skills and mindsets from both the 'Client' and 'Agency' sides to provide an informed, rounded and grown-up perspective on any given insurance communication brief.

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